NFNF (Ni Flojo Ni Fofo) is a fitness and nutrition YouTube channel, which needed branding. I designed a logo and system that gave the brand a more professional look and transmitted the public modernity and trustworthiness.
It’s interesting to see how the branding can evolve and grow depending on which channel it is headed to. The diagonal and the crosswise elements give energy and are versatile to adapt to different compositions. Orange colour and condensed bold typography combined with thinner weights also give a strong identity to the brand.
For this project, I also developed some digital branding and the overall look for both Instagram and Youtube pages. I also designed a couple of ebooks for NFNF. Clicking here you can see the project for one of them.
